We at Cornerstone are passionate about Sports. We recognize and respect their ability to delight and unite.
We specialize in creating Intellectual Properties related to Sport. These IPs are designed, planned and eventually executed by our in-house, Sports-mad team in a manner that serves a variety of purposes, from lending visibility to the client and all the participants to capturing the imagination of sports-lovers across the country and beyond.
Our IPs are:
- INDIAN SPORTS HONOURS
The annual INDIAN SPORTS HONOURS highlight all who enrich and enhance Indian sport. India’s top sporting performers in a twelve-month period are nominated and then honoured through a transparent process involving the key stakeholders of Indian Sport – the fans, the media and sporting luminaries. Another of the ISH’s objectives is to inspire youngsters to follow the footsteps of the achievers and thus facilitate India’s march towards becoming a ‘Sporting Nation’. The inaugural INDIAN SPORTS HONOURS were held on 11 November 2017 in Mumbai.
- CELEBRITY CLASICO
Two star-studded teams -the ALL HEART FOOTBALL CLUB and the ALL STAR FOOTBALL CLUB – have been pitted against each other in three editions of the CELEBRITY CLASICO, so far.
The ALL HEART FOOTBALL CLUB is a joint initiative of Cornerstone Sport and the Virat Kohli Foundation (VKF) to raise funds that will make a difference to the lives of the underprivileged. The AHFC is led by Virat Kohli and it comprises prominent Indian cricketers. It has taken on the ALL STAR FOOTBALL CLUB, which comprises the likes of Ranbir Kapoor, Abhishek Bachchan and other luminaries from the world of Entertainment, in the CELEBRITY CLASICO. The inaugural Celebrity Clasico game was played in March 2013 at the Jawaharlal Nehru Stadium in New Delhi. The second and third games were played on 4 June 2016 and 15 October 2017 respectively at the Andheri Sports Complex, Mumbai.
- INDIAN CRICKET HEROES
Indian Cricket Heroes is a recognition platform which aims to elevate the stature of cricket and to recognize and reward Indian performers around the world. It takes into account performances of Indian cricketers around the globe which includes tests, one day internationals, T20 internationals and the Indian Premier League. The event honors our cricketers for their hard work and sacrifice which they put in throughout their careers while getting together cricketers from across generations under one room to celebrate Indian cricket. Lastly the Indian Cricket Heroes will be held annually in different countries with the goal to infuse the local flavors of the host nation.