• Licensing & Merchandising
  • Licensing & Merchandising
  • Licensing & Merchandising
  • Licensing & Merchandising
  • Licensing & Merchandising
    Yuvraj Singh Merchandise was the first offering from Cornerstone’s Merchandizing division. Yuvraj is the first Indian cricketer to have his signature line of merchandised goods. These are certified and autographed by Yuvraj Singh.!
 

    We use the power of licensing to build new brands, enhance the strength and presence of existing brands. We specialise in celebrity licensing and merchandising by partnering with the brands to elevate them to the next level.
    This a a relatively new market in India and creating the right strategy per celebrity is the key to success.

    We focus on understanding the appeal of the celebrity and then focus on licensing their names where there is an appropriate personality fit and also build assets like logos and animated characters around them if appropriate. Integrating this with their digital presence leads to a win-win situation for both the brand and celebrity.

    Be it building a new brand to integrating with an existing brand, we partner with you to make this a success.We have expertise in doing this across verticals, from technology to fitness and apparel to foods.