SOCIAL IMPACT
Cornerstone’s Social Impact vertical serves as a unique platform to connect NGO’s with corporates and brands. We help design strategies that accelerate the interactions between the private and social sectors by leveraging the existing relationships we share with multiple brands and celebrities from the field of sports and entertainment.
Together we strive to drive change in the social sector, provide consultation, and help maximise the return for corporates on CSR spends.
SOCIAL IMPACT
Cornerstone’s Social Impact vertical serves as a unique platform to connect NGO’s with corporates and brands. We help design strategies that accelerate the interactions between the private and social sectors by leveraging the existing relationships we share with multiple brands and celebrities from the field of sports and entertainment.
Together we strive to drive change in the social sector, provide consultation, and help maximise the return for corporates on CSR spends.
We provide the below services:
Women & Child Development Projects
The Entertainers Tour – Wardrobe Auction
Impact : 25,000 USD was raised and donated to Magic Bus.
Nutrition for Transformation
Impact : The project has provided food to 3,000 – 5,000 malnourished tribal children.
Swisse Wellness X Ananya Panday
Impact : 40 kids in the shelter benefitted from this campaign.
VKF x Smile Foundation Charity Dinner
Impact : The entire proceeds from the gala was donated to “Smile Foundation” to empower underprivileged children and youth.
Magician Foundation India X Cornerstone
Cause – Donated t-shirts to the children of Magician Foundation India.
Impact – 650 kids were delighted to receive new t-shirts.
Royal Rajastan Foundation X Cornerstone
Cause – Distributed locally sustainable seedlings, conducted training sessions for the same and built 20 rainwater harvesting structures.
Impact – Empowered women farmers and provided quality water to 100 marginalized families.
Cornerstone X Harmony House India
Cause – Cornerstone contributed towards the development of a Sports Center for Children.
Impact – A Sports Center is being built to uplift street children and bring out the best in them in sports.
Sports
Sports Academies – Dola & Rahul Banerjee Performance Center
Impact : A total of 70 Archers have benefited with focus on athletes predominantly from rural India. 1.5 Crores was raised for this cause.
Sports Academies – Anju Bobby Sports Performance Center
Impact : A total of 1.5 Crores was raised. 15 elite athletes have benefited with focus on women athletes from rural areas.
Athlete Development Program
The Athlete Development Program, incepted by the Virat Kohli Foundation, extends support to aspiring athletes all over India.
Impact : 25 athletes are supported through this program.
OSCAR SSE Elite Football Project x Cornerstone
Concept : 40 players from the U14 and U16 age groups were supported by this program.
Impact : 10 Lakhs was contributed for this cause by Cornerstone.
Animal Welfare
VKF, in collaboration with Vivaldis Pet Foods & Health, established a trauma and rehab center, along with a permanent shelter, to provide care for strays in Maharashtra.
Impact : Have treated around 8000 animals in the past 2 years.
Other Social Impact Activations
SoleSearch Collaboration
Concept : Through SoleSearch, selected gear, signed t-shirts, and Virat Kohli’s worn cricket shoes were auctioned to support the cause.
Impact : The amount raised by this project was used to support the VKF athletes and for the animal shelters.
The Green Rising Project
Cause : Proceeds from the program did go towards planting a food forest in Maharashtra.
Impact : Approximately 20 tons of carbon-dioxide emissions have been absorbed by the trees planted.
WROGN Collaboration
Concept : 2 editions have been curated in the VKF x Wrogn collections.
1st edition : In collaboration with Manish Malhotra, Falguni & Shane Peacock and Seema Khan.
2nd edition : In collaboration with Karan Johar & Badshah.
Impact : 10 Lakhs was raised by both the editions for this cause.