SOCIAL IMPACT

Cornerstone’s Social Impact vertical serves as a unique platform to connect NGO’s with corporates and brands. We help design strategies that accelerate the interactions between the private and social sectors by leveraging the existing relationships we share with multiple brands and celebrities from the field of sports and entertainment.

Together we strive to drive change in the social sector, provide consultation, and help maximise the return for corporates on CSR spends.

SOCIAL IMPACT

Cornerstone’s Social Impact vertical serves as a unique platform to connect NGO’s with corporates and brands. We help design strategies that accelerate the interactions between the private and social sectors by leveraging the existing relationships we share with multiple brands and celebrities from the field of sports and entertainment.

Together we strive to drive change in the social sector, provide consultation, and help maximise the return for corporates on CSR spends.

We provide the below services:

  • Curated charity collabs with athletes, celebrities, chefs & music artists​
  • Donation drives, charity galas​
  • Social impact content creation and execution
  • Celebrity speeches & visits for causes
  • Charity concerts, fashion shows
  • Meet-and-greets for charity

Women & Child Development Projects

The Entertainers Tour – Wardrobe Auction

The Entertainers Tour showcased Bollywood’s top stars in North America. Our “Entertainers With A Heart” campaign involved these stars generously donating their show costumes for a cause.

Impact : 25,000 USD was raised and donated to Magic Bus.

Nutrition for Transformation

VKF, in association with Vize, provided nutritional support to 3000 tribal children in Mokhada, Maharashtra, through our implementation partner Raah Foundation.

Impact : The project has provided food to 3,000 – 5,000 malnourished tribal children.

Swisse Wellness X Ananya Panday

Swisse Wellness partnered with Ananya Panday on World Charity Day, to improve the living conditions of children from the CCDT’s Ashray shelter home.

Impact : 40 kids in the shelter benefitted from this campaign.

VKF x Smile Foundation Charity Dinner

Virat Kohli Foundation collaborated with Smile Foundation to host a charity dinner, with the proceeds going towards supporting underprivileged children and youth.

Impact : The entire proceeds from the gala was donated to “Smile Foundation” to empower underprivileged children and youth.

Magician Foundation India X Cornerstone

Cornerstone’s CSR initiative to spread smiles among the children from low-income families residing in the slums of Mumbai.

Cause – Donated t-shirts to the children of Magician Foundation India.

Impact – 650 kids were delighted to receive new t-shirts.

Royal Rajastan Foundation X Cornerstone

Cornerstone & Royal Rajasthan Foundation’s initiative in Rajasthan to aid women farmers and harvest rainwater.

Cause – Distributed locally sustainable seedlings, conducted training sessions for the same and built 20 rainwater harvesting structures.

Impact – Empowered women farmers and provided quality water to 100 marginalized families.

Sports

Sports Academies – Dola & Rahul Banerjee Performance Center

The Cornerstone social impact team facilitated setting up the Dola & Rahul Banerjee Sports Foundation in Kolkata.

Impact : A total of 70 Archers have benefited with focus on athletes predominantly from rural India. 1.5 Crores was raised for this cause.

Sports Academies – Anju Bobby Sports Performance Center

Cornerstone facilitated the setting up of a new track and jumping pits at the Anju Bobby Sports Foundation in Bangalore.

Impact : A total of 1.5 Crores was raised. 15 elite athletes have benefited with focus on women athletes from rural areas.

Athlete Development Program

The Athlete Development Program, incepted by the Virat Kohli Foundation, extends support to aspiring athletes all over India.

Impact : 25 athletes are supported through this program.

OSCAR SSE Elite Football Project x Cornerstone

Cornerstone through it’s own CSR funds, supported the Oscar SSE U-14 & U-16 teams for the year 2021-2022.

Concept : 40 players from the U14 and U16 age groups were supported by this program.

Impact : 10 Lakhs was contributed for this cause by Cornerstone.

Animal Welfare

VKF x Animal Welfare

VKF, in collaboration with Vivaldis Pet Foods & Health, established a trauma and rehab center, along with a permanent shelter, to provide care for strays in Maharashtra.

Impact : Have treated around 8000 animals in the past 2 years.

Other Social Impact Activations

SoleSearch Collaboration

VKF partnered with SoleSearch for a charitable endeavor, auctioning signed merchandise and cricketing gear of Virat’s to raise funds for the foundation.

Concept : Through SoleSearch, selected gear, signed t-shirts, and Virat Kohli’s worn cricket shoes were auctioned to support the cause.

Impact : The amount raised by this project was used to support the VKF athletes and for the animal shelters.

The Green Rising Project

Cornerstone’s World Environment Day initiative: Celebrities participate in wardrobe auctions to raise funds for environmental causes.

Cause : Proceeds from the program did go towards planting a food forest in Maharashtra.

Impact : Approximately 20 tons of carbon-dioxide emissions have been absorbed by the trees planted.

WROGN Collaboration

VKF teamed up with Wrogn for a charitable cause, creating limited edition capsule collections of SKU’s. All proceeds from the sales were donated to the foundation.

Concept : 2 editions have been curated in the VKF x Wrogn collections.

1st edition : In collaboration with Manish Malhotra, Falguni & Shane Peacock and Seema Khan.

2nd edition : In collaboration with Karan Johar & Badshah.

Impact : 10 Lakhs was raised by both the editions for this cause.

Our NGO Partners

Brand Partners