INTELLECTUAL PROPERTIES

We specialize in creating Intellectual Properties related to Sport. These IPs are designed, planned and eventually executed by our in-house, Sports-mad team in a manner that serves a variety of purposes, from lending visibility to the client and all the participants to capturing the imagination of sports-lovers across the country and beyond.

INTELLECTUAL PROPERTIES

We specialize in creating Intellectual Properties related to Sport. These IPs are designed, planned and eventually executed by our in-house, Sports-mad team in a manner that serves a variety of purposes, from lending visibility to the client and all the participants to capturing the imagination of sports-lovers across the country and beyond.

INDIAN SPORTS HONOURS

The annual INDIAN SPORTS HONOURS highlight all who enrich and enhance Indian sport. India’s top sporting performers in a twelve-month period are nominated and then honoured through a transparent process involving the key stakeholders of Indian Sport – the fans, the media and sporting luminaries. Another of the ISH’s objectives is to inspire youngsters to follow the footsteps of the achievers and thus facilitate India’s march towards becoming a ‘Sporting Nation’. The inaugural INDIAN SPORTS HONOURS were held on 11 November 2017 in Mumbai.

INDIAN CRICKET HEROES

Indian Cricket Heroes is a recognition platform which aims to elevate the stature of cricket and to recognize and reward Indian performers around the world. It takes into account performances of Indian cricketers around the globe which includes tests, one day internationals, T20 internationals and the Indian Premier League. The event honors our cricketers for their hard work and sacrifice which they put in throughout their careers while getting together cricketers from across generations under one room to celebrate Indian cricket. Lastly the Indian Cricket Heroes will be held annually in different countries with the goal to infuse the local flavors of the host nation.

CELEBRITY CLASICO

Two star-studded teams – the ALL HEART FOOTBALL CLUB and the ALL STAR FOOTBALL CLUB – have been pitted against each other in three editions of the CELEBRITY CLASICO, so far. The AHFC is a joint initiative of Cornerstone Sport and the Virat Kohli Foundation (VKF) to raise funds that will make a difference to the lives of the underprivileged. The AHFC is led by Virat Kohli and it comprises prominent Indian cricketers. It has taken on the ALL STAR FOOTBALL CLUB, which comprises the likes of Ranbir Kapoor, Abhishek Bachchan and other luminaries from the world of Entertainment, in the CELEBRITY CLASICO. The inaugural Celebrity Clasico game was played in March 2013 at the Jawaharlal Nehru Stadium in New Delhi. The second and third games were played on 4 June 2016 and 15 October 2017 respectively at the Andheri Sports Complex, Mumbai.

one8 Run Club

The one8 Run Club is an initiative started by Virat Kohli’s brand one8 and Cornerstone that aims to encourage running as a form of exercise and promote the message of a healthier lifestyle. It is a vibrant gathering of running enthusiasts, forming a close-knit community fueled by a shared love for the sport.

By fostering a sense of community, the one8 Run Club embraces both seasoned athletes and novice runners, inviting everyone to join regardless of their experience level. Participation in the one8 Run Club is made accessible to all, as registrations for each run are free. The one8 Run Club aims to expand its reach, carrying its dynamic spirit to numerous cities across India. Its mission is to inspire individuals nationwide to embrace an active lifestyle, creating a lasting impact on the running community and beyond.

one8 Run

Celebrating Virat Kohli’s commitment towards a healthier living & aspiring to spread his ideology while being committed to developing the local community, one8 organized India’s first ever 18KM run. It aims to energize runners across India. This run allows amateur runners and seasoned athletes to be part of a larger community. The run is open to everyone; the runners can participate in 5KM, 10KM or 18KM. The first edition of one8 Run took place on 26th March 2023 in Bengaluru and was flagged by Virat.