INTELLECTUAL PROPERTIES
We specialize in creating Intellectual Properties related to Sport. These IPs are designed, planned and eventually executed by our in-house, Sports-mad team in a manner that serves a variety of purposes, from lending visibility to the client and all the participants to capturing the imagination of sports-lovers across the country and beyond.
INTELLECTUAL PROPERTIES
We specialize in creating Intellectual Properties related to Sport. These IPs are designed, planned and eventually executed by our in-house, Sports-mad team in a manner that serves a variety of purposes, from lending visibility to the client and all the participants to capturing the imagination of sports-lovers across the country and beyond.
INDIAN SPORTS HONOURS
The INDIAN SPORTS HONOURS is India’s first multi-sports award program. It is a flagship intellectual property of Cornerstone, a sports recognition platform that has been conceptualized with the objective of building a credible and sustainable platform to recognize the top performers in our country across various disciplines. Following a successful inaugural edition in 2017, the event has grown into a prestigious celebration of Indian sports, with five editions to date, the most recent edition being held in 2024, celebrating the best in Indian sports.
INDIAN CRICKET HEROES
INDIAN CRICKET HEROES is a recognition platform that aims to elevate the stature of cricket, recognize and reward Indian performers around the world. Indian Cricket Heroes will be held annually in different countries, infusing local flavours of the host nation into its programming. The inaugural edition took place in 2019, truly adding to the fervour of Indian cricket globally.
CELEBRITY CLASICO
Two star-studded teams – the ALL HEART FOOTBALL CLUB and the ALL STAR FOOTBALL CLUB – have been pitted against each other in three editions of the CELEBRITY CLASICO, so far. The AHFC is a joint initiative of Cornerstone Sport and the Virat Kohli Foundation (VKF) to raise funds that will make a difference to the lives of the underprivileged. The AHFC is led by Virat Kohli and it comprises prominent Indian cricketers. It has taken on the ALL STAR FOOTBALL CLUB, which comprises the likes of Ranbir Kapoor, Abhishek Bachchan and other luminaries from the world of Entertainment, in the CELEBRITY CLASICO. The inaugural Celebrity Clasico game was played in March 2013 at the Jawaharlal Nehru Stadium in New Delhi. The second and third games were played on 4 June 2016 and 15 October 2017 respectively at the Andheri Sports Complex, Mumbai.
