LICENSING & MERCHANDISING
We use the power of licensing to build new brands, enhance the strength and presence of existing brands. We specialize in celebrity licensing and merchandising by partnering with the brands to elevate them to the next level. This is a relatively new market in India and creating the right strategy per celebrity is the key to success.
We focus on understanding the appeal of the celebrity and licensing their names where there is an appropriate personality fit. Integrating this with their digital presence leads to a win-win situation for both the brand and celebrity. Be it building a new brand to integrating with an existing brand, we partner with you to make this a success. We have expertise in doing this across categories like technology, fitness, apparel and F&B.
