SOCIAL IMPACT
Cornerstone’s Social Impact vertical serves as a unique platform to connect NGO’s with corporates and brands. We help design strategies that accelerate the interactions between the private and social sectors by leveraging the existing relationships we share with multiple brands and celebrities from the field of sports and entertainment.
Together we strive to drive change in the social sector, provide consultation, and help maximise the return for corporates on CSR spends.
SOCIAL IMPACT
Cornerstone’s Social Impact vertical serves as a unique platform to connect NGO’s with corporates and brands. We help design strategies that accelerate the interactions between the private and social sectors by leveraging the existing relationships we share with multiple brands and celebrities from the field of sports and entertainment.
Together we strive to drive change in the social sector, provide consultation, and help maximise the return for corporates on CSR spends.
We provide the below services:
Women & Child Development Projects
The Entertainers Tour – Wardrobe Auction
The Entertainers Tour showcased Bollywood’s top stars in North America. Our “Entertainers With A Heart” campaign involved these stars generously donating their show costumes for a cause.
Impact : 25,000 USD was raised and donated to Magic Bus.
Nutrition for Transformation
VKF, in association with Vize, provided nutritional support to 3000 tribal children in Mokhada, Maharashtra, through our implementation partner Raah Foundation.
Impact : The project has provided food to 3,000 – 5,000 malnourished tribal children.
Swisse Wellness X Ananya Panday
Swisse Wellness partnered with Ananya Panday on World Charity Day, to improve the living conditions of children from the CCDT’s Ashray shelter home.
Impact : 40 kids in the shelter benefitted from this campaign.
VKF x Smile Foundation Charity Dinner
Virat Kohli Foundation collaborated with Smile Foundation to host a charity dinner, with the proceeds going towards supporting underprivileged children and youth.
Impact : The entire proceeds from the gala was donated to “Smile Foundation” to empower underprivileged children and youth.
Magician Foundation India X Cornerstone
Cornerstone’s CSR initiative to spread smiles among the children from low-income families residing in the slums of Mumbai.
Cause – Donated t-shirts to the children of Magician Foundation India.
Impact – 650 kids were delighted to receive new t-shirts.
Royal Rajastan Foundation X Cornerstone
Cornerstone & Royal Rajasthan Foundation’s initiative in Rajasthan to aid women farmers and harvest rainwater.
Cause – Distributed locally sustainable seedlings, conducted training sessions for the same and built 20 rainwater harvesting structures.
Impact – Empowered women farmers and provided quality water to 100 marginalized families.
Cornerstone X Harmony House India
Cornerstone Sport And Entertainment joined Harmony House in their initiative to develop a Sports Center for Children.
Cause – Cornerstone contributed towards the development of a Sports Center for Children.
Impact – A Sports Center is being built to uplift street children and bring out the best in them in sports.
Sports
Sports Academies – Dola & Rahul Banerjee Performance Center
The Cornerstone social impact team facilitated setting up the Dola & Rahul Banerjee Sports Foundation in Kolkata.
Impact : A total of 70 Archers have benefited with focus on athletes predominantly from rural India. 1.5 Crores was raised for this cause.
Sports Academies – Anju Bobby Sports Performance Center
Cornerstone facilitated the setting up of a new track and jumping pits at the Anju Bobby Sports Foundation in Bangalore.
Impact : A total of 1.5 Crores was raised. 15 elite athletes have benefited with focus on women athletes from rural areas.
Athlete Development Program
The Athlete Development Program, incepted by the Virat Kohli Foundation, extends support to aspiring athletes all over India.
Impact : 25 athletes are supported through this program.
OSCAR SSE Elite Football Project x Cornerstone
Cornerstone through it’s own CSR funds, supported the Oscar SSE U-14 & U-16 teams for the year 2021-2022.
Concept : 40 players from the U14 and U16 age groups were supported by this program.
Impact : 10 Lakhs was contributed for this cause by Cornerstone.
Animal Welfare
VKF x Animal Welfare
VKF, in collaboration with Vivaldis Pet Foods & Health, established a trauma and rehab center, along with a permanent shelter, to provide care for strays in Maharashtra.
Impact : Have treated around 8000 animals in the past 2 years.
Other Social Impact Activations
SoleSearch Collaboration
VKF partnered with SoleSearch for a charitable endeavor, auctioning signed merchandise and cricketing gear of Virat’s to raise funds for the foundation.
Concept : Through SoleSearch, selected gear, signed t-shirts, and Virat Kohli’s worn cricket shoes were auctioned to support the cause.
Impact : The amount raised by this project was used to support the VKF athletes and for the animal shelters.
The Green Rising Project
Cornerstone’s World Environment Day initiative: Celebrities participate in wardrobe auctions to raise funds for environmental causes.
Cause : Proceeds from the program did go towards planting a food forest in Maharashtra.
Impact : Approximately 20 tons of carbon-dioxide emissions have been absorbed by the trees planted.
WROGN Collaboration
VKF teamed up with Wrogn for a charitable cause, creating limited edition capsule collections of SKU’s. All proceeds from the sales were donated to the foundation.
Concept : 2 editions have been curated in the VKF x Wrogn collections.
1st edition : In collaboration with Manish Malhotra, Falguni & Shane Peacock and Seema Khan.
2nd edition : In collaboration with Karan Johar & Badshah.
Impact : 10 Lakhs was raised by both the editions for this cause.